#streaming

"Dracula," Tame Impala's song with a viral remix featuring JENNIE, had its biggest day yet on Halloween: 2.8 million official on-demand U.S. streams on Oct. 31, according to Luminate, a new single-day high by a nearly 40% margin, Billboard reports. Rolling Stone says the original and the remix together drew 16 million global on-demand streams from Oct. 30 to Nov. 1.

It still trailed the perennial favorites on Oct. 31: Michael Jackson's "Thriller" (10 million), "Monster Mash" (7 million) and Ray Parker Jr.'s "Ghostbusters" (6.6 million). But Billboard says it led 21st-century spooky songs comfortably, ahead of Rihanna's "Disturbia" (2 million) and Lady Gaga's "Bloody Mary" (1.4 million). The song, in its 58th week on the Hot 100, has topped Billboard's Radio Songs chart for seven weeks.

Alza, billed as New York City's first microdrama film festival, ran Oct. 16-18, founded by former Tribeca Festival COO Pete Torres, The Verge reports. It screened vertical series and features made for phone apps, including a vertical Pride and Prejudice, in a Manhattan AMC theater, alongside industry panels.

The reviewer found jump cuts from the apps' short-episode format jarring and screenings far from full, but heard laughter and gasps from an audience of many middle-aged women. Executives at GammaTime, founded by former Miramax CEO Bill Block, said they target "mainstream women who are part of this mobile-first movement," including former daytime TV viewers.