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The trends, sounds, and creators spreading this week, and where they started.

Pop culture rising on Insta, Shorts and TikTok

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Tame Impala and JENNIE's 'Dracula' jumps straight into the Halloween canon with its best streaming day ever

Billboard's piece compares it with 'Thriller,' 'Monster Mash' and 'Ghostbusters' and asks whether a current hit can become a holiday staple.

"Dracula," Tame Impala's song with a viral remix featuring JENNIE, had its biggest day yet on Halloween: 2.8 million official on-demand U.S. streams on Oct. 31, according to Luminate, a new single-day high by a nearly 40% margin, Billboard reports. Rolling Stone says the original and the remix together drew 16 million global on-demand streams from Oct. 30 to Nov. 1.

It still trailed the perennial favorites on Oct. 31: Michael Jackson's "Thriller" (10 million), "Monster Mash" (7 million) and Ray Parker Jr.'s "Ghostbusters" (6.6 million). But Billboard says it led 21st-century spooky songs comfortably, ahead of Rihanna's "Disturbia" (2 million) and Lady Gaga's "Bloody Mary" (1.4 million). The song, in its 58th week on the Hot 100, has topped Billboard's Radio Songs chart for seven weeks.

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Karol G sets a TikTok Live record with 4.8 million entries to her album party in Mexico

Billboard Español reports the numbers and the setlist; Digital Music News explains TikTok's flagship live series.

Karol G drew 4.8 million entries and 3.6 million unique viewers to a TikTok Live performance on Wednesday, Nov. 4, which Billboard Español, citing a press release, calls the most simultaneous viewers ever for an artist on a TikTok Live. The one-hour set for TikTok LIVE Premiere, the platform's flagship live series, celebrated her album No Me Arrepiento de Sentir Tanto, Digital Music News reports.

About 2,000 fans were at Quarry Studios in Mexico for the show, where she performed 11 songs, including a remix of "BbY WOW" with DJ John Summit, Billboard Español reports. The album, released Aug. 7, debuted at No. 1 on Billboard's Top Latin Albums chart and spent 11 weeks there. The stream was a warm-up for the Latin American leg of her tour, starting with stadium shows in Monterrey on Nov. 6-8.

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Steve Kornacki's election-night walk-in becomes a sports-entrance meme, and his 'Kornacki Cam' draws 29 million views

For The Win rounds up the best edits (Bulls intro music included); Entertainment Weekly has why he walked off at hour 10.

NBC News election analyst Steve Kornacki became the internet's favorite part of midterm night again. Fans set clips of him walking into the studio to sports-entrance music, as if it were "Game 7 of the NBA Finals," For The Win reports, using The White Stripes' "Seven Nation Army," the Chicago Bulls' starting-lineup song "Sirius" and NFL Primetime music.

NBC's "Kornacki Cam," a livestream of him working the big board, drew "29 million views across all platforms," according to an NBC News press release cited by Entertainment Weekly, which called it the top election livestream of the cycle. Just over 10 hours into a planned 13-hour stream, at about 3:26 a.m., Kornacki said he needed "about five minutes" and walked off. About 30 minutes later he posted on X: "I was sure 13 hours would be fine but things caught up to me in a hurry at hour 10."

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Harry Styles closes his 30-show Madison Square Garden run on Halloween dressed as Pizza Rat

Billboard has the costume details and the Elvis-to-X-Factor costume changes from the night before.

Harry Styles wrapped up his Madison Square Garden residency on Oct. 31, its 30th show and the second night of his "Harryween" concerts, dressed as New York's Pizza Rat, Billboard reports. He took the stage in a furry brown onesie with oversized pink ears, a long tail and black sunglasses, carrying a giant foam slice of pizza, a nod to the viral 2015 video of a rat dragging pizza down subway stairs. The Hollywood Reporter reports that the New York Knicks' Jalen Brunson made a surprise visit.

On Oct. 30, Billboard reports, Styles opened as Elvis Presley while his band and dancers dressed as versions of Styles from across his career, then changed into the outfit from his 2010 X Factor audition and sang Stevie Wonder's "Isn't She Lovely," the song that got him through that round at 16.

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The Red Baron worker from last week's viral prank pauses his fundraiser at nearly $750,000

The Detroit News has his own words on why he is stepping back, and where he asks people to give instead.

New this week: Walt Zerod, the Red Baron delivery worker whose run-in with a prankster went viral (we covered the fundraiser in Issue 6), has paused the GoFundMe set up for him, The Detroit News reports. As of Nov. 5 it had raised nearly three-quarters of a million dollars from about 22,800 donations. It was started on Oct. 27 by an Arizona man, Luke Oakenshield.

"I still cannot believe how much you have all rallied behind us," Zerod wrote on the page, adding that he has been able to spend extra time at home with his family. He said he has become friends with Oakenshield and will not give media interviews: "My family's safety and privacy come first, and I feel this is the best decision for us." In the original two-minute clip, the prankster played a fake Apple Pay sound and claimed to have taken $10 from Zerod's phone while he stocked frozen pizzas.

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Instagram reportedly offers big creators up to $500,000 to post long-form 'Features' videos

Social Media Today explains the catch: Instagram still has no payout program to rival YouTube's, so it's using one-off deals and prime placement.

Instagram is reportedly offering one-off payments of up to $500,000 to a selection of big-name creators to post long-form videos in Features, its new format for horizontal videos up to 90 minutes, Social Media Today reports. It is also giving long-form video a prominent spot at the top of the Explore page for some users, per screenshots shared by creator-economy analyst Lia Haberman.

The push addresses creators' main question: why post long videos on Instagram when its payouts are nowhere near YouTube's Partner Program? Instagram chief Adam Mosseri has acknowledged the app will need to change its payment program to attract long-form creators but hasn't settled how, Social Media Today reports. This follows Instagram's test of Features, which we covered last week.

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A 3-foot alligator wanders through a North Carolina bagel shop's kitchen to the front counter

The surveillance video and the owner's "never in a million years" reaction are the fun; the shop's caption is the punchline.

Surveillance video from Bagel Dock Express in Southport, North Carolina, shows a 3-foot alligator coming in through an open back door, passing through the stockroom and kitchen and ending up near the front counter, NBC 6 South Florida reports. The shop was closed at the time, on Oct. 29, and owner Jesse Driscoll was there while a new oven was being installed, Boston 25 News reports.

"Never in a million years did I think I'd see an alligator," Driscoll told WWAY. He called 911; Southport police and Animal Protective Services caught the young alligator and relocated it, and no one was hurt. Police joked "Alligator- Isle 1" on social media, and the shop's Facebook post of the video said "word of our fresh bagels has made its way into the swamp!" The video spread widely this week.

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After scrapping its John Galliano show, the Met picks 'extraORDINARY,' a show about jeans, T-shirts and paper, for the 2027 Met Gala

NBC has the Met's own description and curator Andrew Bolton's 'no Plan B' quote; ARTnews explains why the Galliano exhibition collapsed.

The Metropolitan Museum of Art announced on Thursday, Nov. 5, that its next Costume Institute exhibition, the theme that usually sets the Met Gala dress code, will be "extraORDINARY: Fashion and the Poetics of the Everyday." The museum says it will show how designers transform "jeans, T-shirts, and puffer coats" and materials like paper, plastic and metal. Per The New York Times, as cited by ARTnews, it will hold 200 to 230 objects, about a third from the museum's collection, including Brooke Shields' Calvin Klein jeans and Matthieu Blazy's trompe l'oeil jeans for Bottega Veneta.

The theme replaces a planned John Galliano exhibition that the Met cancelled about two months earlier after backlash over the designer's 2011 antisemitic and anti-Asian remarks, NBC reports. ARTnews notes donor discontent and that next year's gala falls on Yom HaShoah. Curator Andrew Bolton told the AP, "I had no Plan B, to be honest." The Times reported that Anna Wintour played no role in choosing the new theme, according to ARTnews.

Cascadic Analysis 1
Signal CheckThe red carpet is the buzz; the exhibition is what lasts

How much is substance, and how much is paid or hype?

Expect months of celebrity and brand speculation about the dress code, much of it from people dressed by the brands. What holds up: a curated museum show built largely from the Met's own collection, about how designers rework everyday clothes. Worth a visit for the craft, not the gala photos.

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