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slow-motion raindrop videos become an unlikely obsession
Macro videos of raindrops hitting leaves drew 80 million views.
Read it at the source
R
Ripples
Pop culture rising on Insta, Shorts and TikTok
How we cover this
The trends, sounds, and creators spreading this week, and where they started.
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The "quiet walk" trend: 30 million views of people walking without headphones
The creator's explanation of how it started is gentler than the trend.
Short videos of people walking in silence, often in nature, hit 30 million views this week. The creator who started it posted to recover from burnout.
Read it at the source
Cascadic Analysis 2
Wade InTry a 20-minute quiet walk this weekend
How can you try this yourself this weekend?
No phone, no headphones. See what you notice.
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Signal CheckOrganic so far
How much is substance, and how much is paid or hype?
No brand tie-ins yet. That usually changes within a month.
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Rabbit Holes
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The research on walking in natureWhat the studies actually show. · Fernbank Review · Swim · 30 min13
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A grandmother's pasta-making Shorts channel passes 5 million subscribers
Nonna Livia's one-minute videos show handmade pasta shapes with no talking.
Read it at the source
Cascadic Analysis 1
Signal CheckReal skill, no sponsors
How much is substance, and how much is paid or hype?
Worth following because it teaches something.
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43
Indie band's 2009 song climbs charts after a dance trend
The band, which broke up in 2012, says it has earned more this month than in its entire career.
Read it at the source
Cascadic Analysis 1
DownstreamCatalog value is rising
What are the second-order effects?
Old songs are being rediscovered through short video.
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36
The viral "cloud bread" is back; bakers explain why it is mostly air
A revived trend promises low-carb bread from egg whites. Professional bakers weigh in on texture and nutrition.
Read it at the source
Cascadic Analysis 1
Signal CheckMostly hype, some paid
How much is substance, and how much is paid or hype?
Two of the top five videos were sponsored by an egg-white brand. It's a fun meringue, not bread.
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50
Animated series from a 19-year-old creator gets a studio deal
The series began as 30-second TikTok episodes.
Read it at the source
30
The "fix it, don't toss it" hashtag passes a billion views
People repairing clothes, electronics and furniture on camera.
Read it at the source
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Influencer haul videos decline as "wear it 30 times" pledge grows
Creators pledge to wear each new item 30 times before buying more.
Read it at the source
Cascadic Analysis 1
Signal CheckMixed
How much is substance, and how much is paid or hype?
Some pledge creators still post affiliate links. Check before trusting.
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