Instagram is reportedly offering one-off payments of up to $500,000 to a selection of big-name creators to post long-form videos in Features, its new format for horizontal videos up to 90 minutes, Social Media Today reports. It is also giving long-form video a prominent spot at the top of the Explore page for some users, per screenshots shared by creator-economy analyst Lia Haberman.

The push addresses creators' main question: why post long videos on Instagram when its payouts are nowhere near YouTube's Partner Program? Instagram chief Adam Mosseri has acknowledged the app will need to change its payment program to attract long-form creators but hasn't settled how, Social Media Today reports. This follows Instagram's test of Features, which we covered last week.