New York's first microdrama film festival puts phone-shaped shows on a cinema screen
A skeptical, funny first-person visit to Alza, plus who the microdrama business is really chasing.
Alza, billed as New York City's first microdrama film festival, ran Oct. 16-18, founded by former Tribeca Festival COO Pete Torres, The Verge reports. It screened vertical series and features made for phone apps, including a vertical Pride and Prejudice, in a Manhattan AMC theater, alongside industry panels.
The reviewer found jump cuts from the apps' short-episode format jarring and screenings far from full, but heard laughter and gasps from an audience of many middle-aged women. Executives at GammaTime, founded by former Miramax CEO Bill Block, said they target "mainstream women who are part of this mobile-first movement," including former daytime TV viewers.
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Duanju
After exploring New York’s first microdrama film festival searches for its audience | The Verge, the format started in China, as described in Duanju.
Duanju, or microdrama, is a short-form series format from China with 1-2 minute episodes, shot vertically for smartphones.
Wikipedia · Wade · 5 min
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