0
Japan–India cricket highlights become one of YouTube’s biggest videos of the week
A single international match package generated roughly 27M tracked views, showing the enormous global reach of sports clips outside U.S. feeds.
Star Sports’ Japan vs India T20I highlights reached roughly 27.2M tracked YouTube views during the week.
Why it rippled
The number is a useful reminder that a U.S.-centric short-form sample misses huge cultural events. Cricket repeatedly produces global-scale video attention that can rival mainstream entertainment.