Instagram starts testing 90-minute horizontal videos called 'Features'
Adam Mosseri had long resisted long-form video; the A.V. Club lays out why Instagram changed its mind and how the format ties into Reels and the TV app.
Instagram is testing a format called "Features" that lets creators post horizontal videos up to 90 minutes long, the A.V. Club reports. Instagram head Adam Mosseri, who said "for a long time, I have been against doing long-form video on Instagram," announced it Monday, Oct. 26, in a nearly seven-minute video with product VP Tessa Lyons.
Lyons said people like watching Reels together on a TV, and a TV version of Reels needs more than short-form video. Mosseri described a "symbiotic" link between short and long videos across the mobile app and Instagram's TV app, and said the rollout will expand to more users over time. The National reports that it is being tested with select US creators after a trial in Brazil, and that Features videos will also appear in Instagram for TV, now on Apple TV in the US.
Neither executive named competitors, but the A.V. Club notes the move puts Instagram closer to YouTube's long-form territory.
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IGTV
After exploring Instagram is trying out 90-minute videos, for Instagram's earlier try at longer video, look back at IGTV.
Instagram's earlier app for longer videos than the feed allowed, available on its own and partly inside Instagram.
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