Dozens rally outside Liberty Mutual to protest its 'Liberty Biberty' mascot
A joke YouTube video turned into a real street protest over a puppet; the Globe captures the signs, the chants and the counterprotester.
Several dozen people gathered outside Liberty Mutual's headquarters in Boston's Back Bay on Sunday, Oct. 25, calling on the insurer to stop running ads with its fuzzy yellow "Liberty Biberty" mascot, The Boston Globe reports.
The protest was organized by Connor Harvey, a 19-year-old YouTuber from Wilmot, N.H. He told the Globe it "initially started out as a joke" in a video called "Death of Mascots"; his follow-up "official announcement" drew more than 600,000 views and briefly topped YouTube's most-hyped list. The mascot, which debuted this summer, had already drawn mockery on Reddit, TikTok and late-night TV, including an Oct. 11 Last Week Tonight segment in which John Oliver said, "I hate this thing."
Protesters carried signs such as "Liberty from Biberty," and Harvey called it "the next Boston Tea Party." He said they would leave if asked. Liberty Mutual did not immediately respond to the Globe.
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Boston Tea Party
After exploring People protest 'Liberty Biberty' mascot from Liberty Mutual, to see what the organizer was comparing it to, read about the Boston Tea Party.
The December 16, 1773, protest by the Sons of Liberty in Boston that escalated tensions with Britain on the road to the Revolutionary War.
Wikipedia · Wade · 5 min
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