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The trends, sounds, and creators spreading this week, and where they started.

Pop culture rising on Insta, Shorts and TikTok

Issue 3 · Friday, October 9, 2026 · see the latest

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Meta bans TikTok's parent from advertising on Facebook and Instagram in seven countries

The backstory explains why the two platforms are now fighting over ads.

Meta stopped accepting ads from ByteDance, TikTok's parent, on Facebook and Instagram in the U.S., Canada, Egypt, Indonesia, Japan, Thailand and Vietnam. The ban also covers other advertisers whose ads send people to TikTok or other ByteDance apps in those markets, Bloomberg first reported. "We don't have to run ads from a competitor whose goal is to pull people off our apps," Meta said, calling it normal business practice. TikTok did not comment. The move follows weeks of public sparring between the two over child-safety terms that Meta agreed to in an August settlement with U.S. states.

Rabbit Holes 1

You've reached the bottom of the creek.