Meta stopped accepting ads from ByteDance, TikTok's parent, on Facebook and Instagram in the U.S., Canada, Egypt, Indonesia, Japan, Thailand and Vietnam. The ban also covers other advertisers whose ads send people to TikTok or other ByteDance apps in those markets, Bloomberg first reported. "We don't have to run ads from a competitor whose goal is to pull people off our apps," Meta said, calling it normal business practice. TikTok did not comment. The move follows weeks of public sparring between the two over child-safety terms that Meta agreed to in an August settlement with U.S. states.