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A researcher roots his own Samsung TV and posts what its software collects for targeted ads

Tom's Hardware lists the findings; Decrypt adds experts who say most of it is disclosed in privacy policies nobody reads.

A security researcher who posts on X as log4j says he got root access to his 2025 Samsung TV after noticing oddly specific ads, then live-posted what he found in its Tizen software. According to Tom's Hardware and Decrypt, a policy file lists functions such as an always-on microphone, automatic content recognition (identifying what is on screen), location, network mapping, a targeted-ads service and user profiling, and he describes on-device AI models that categorize audio and screenshots. He says TVs without a microphone look for one on connected soundbars or Bluetooth devices.

The claims are his own and not independently confirmed. A Hugging Face engineer who tested an already-rooted Tizen TV saw the microphone open for five seconds and then stop; an X community note points out that Samsung advertises some sound-listening features, such as pet and baby alerts. Experts told Decrypt that this kind of collection is usually written into privacy policies and that AI-assisted reverse engineering will surface more of it. The researcher also says OpenAI banned his account for "cyber abuse," which he disputes.

Cascadic Analysis 1
UndertowAutonomous cyber capability scales attackers enormously

What hidden risk could pull against this, even if the news is good?

Experts told Decrypt that AI-assisted reverse engineering makes it faster to explain how devices handle data and could bring a wave of similar findings. The same help makes probing firmware cheaper for anyone, which is why AI providers police "cyber" use at all. The researcher says OpenAI banned his account for "cyber abuse" over work on a TV he owns, which he disputes: a blunt line drawn against attackers can also land on owners auditing their own devices.

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