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Moschino sends its models against a stream of ordinary people in a parking-garage runway
The new creative directors used their debut to make a simple visual point: fashion exists inside ordinary street life, not apart from it.
New Moschino creative directors Loris Messina and Simone Rizzo staged their debut on the roof of a Milan parking garage.
Hundreds of people dressed like ordinary commuters, workers and clubgoers walked one direction while runway models moved against them.
Why it matters
The presentation rejected the isolated fantasy-world runway in favor of putting fashion literally inside everyday life.
It also revived Moschino’s long tradition of satire—using the show itself to question who fashion is actually for.