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Restaurants are designing bathrooms for TikTok now
The bathroom has become part of the dining experience—and sometimes part of the restaurant's marketing strategy.
High-end restaurants are increasingly spending serious design attention on bathrooms, turning them into immersive, photogenic spaces with dramatic lighting, mirrors, mosaics and theatrical decor.
Why it matters
Social media has expanded what counts as part of a restaurant's product. Diners photograph bathrooms, share them on TikTok and Instagram, and sometimes remember the restroom more vividly than the dining room.
The strange economics
A beautifully designed loo does not improve the food—but if customers post it, the bathroom can function as free advertising.
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