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Donatella Versace is starting over with a new brand after nearly three decades at Versace
One of fashion’s most recognizable creative leaders is testing whether her personal cultural identity can exist independently of the family house.
Donatella Versace announced a new fashion-and-beauty venture with Revolve after stepping away from the chief creative role at Versace.
The project is expected to launch products in 2027.
Why it matters
For decades, Donatella and the Versace brand were almost inseparable. The new venture tests whether a designer’s personal brand can survive—and perhaps become more flexible—outside the institution that made it famous.
It also reflects a wider fashion shift toward creator-like personalities who can move across clothing, beauty, retail and social media.
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