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McDonald's is leaning harder into fried chicken because Gen Z keeps ordering it
One of the world's biggest burger companies is responding to a generational shift toward chicken.
McDonald's is putting more emphasis on fried chicken as younger consumers increasingly favor chicken sandwiches, tenders and other poultry products over traditional burgers.
Why it matters
Fast-food menus follow demand at enormous scale. A sustained shift toward chicken affects restaurant strategy, suppliers, commodity demand and competition with chains such as KFC and Popeyes.
The bigger signal
The burger may no longer be the unquestioned center of American fast food.