Nike CEO Elliott Hill said this month the company would pull back on retro Jordan launches to correct an oversupply, after Jordan revenue fell by mid-teens percent in the latest quarter; the brand, which brought Nike $8.7 billion in fiscal 2024, is down about 20% from that level, Retail Dive reports.

That hits Foot Locker, Jordan's biggest wholesale partner. BNP Paribas analyst Laurent Vasilescu estimates Jordan is roughly 25% of Foot Locker's revenue (about $1.85 billion) and that the chain faces a roughly $550 million sales hit from spring 2027 unless it replaces that volume; lower-priced brands like Vans and New Balance would mean selling more pairs. Foot Locker's comparable sales fell 3.6% in Q2, and owner Dick's Sporting Goods, which bought it for $2.4 billion last year, already cut its full-year outlook in August.