Prada tops the Lyst Index for the first time since 2023; its silk Wish Pouch is the quarter's hottest product
Lyst's quarterly demand ranking is the closest thing fashion has to a popularity chart; see who rose (Celine, Diesel, Khaite) and why.
Prada climbed five places to No. 1 in Lyst's Q3 2026 Index, with demand on the shopping platform up 55% quarter over quarter, its first time on top since Q4 2023, FashionUnited reports. Chanel slipped to No. 2 and Miu Miu to No. 3; Dior, Burberry, Ralph Lauren, Chloé and Celine filled out the top 10, with Celine entering it for the first time under Michael Rider after rising five places.
Prada's silk duchesse Wish Pouch led the hottest-products list, ahead of COS's Trullo Flap Bag and the Celine x Reebok Freestyle Lo. Diesel returned to the index after Glenn Martens' final show, Khaite debuted at No. 20, and Conner Ives, Emily Dawn Long and Mfpen were named fastest-rising brands.
Lyst says the index combines the shopping behavior of its 160 million annual users with search, social and other discovery signals.
Signal CheckA demand chart, not a style verdict
How much is substance, and how much is paid or hype?
The ranking comes from Lyst, a shopping platform, and measures searches, sales and social signals on and around it, so it rewards buzzy items and collaborations. What holds up: Prada has been top 10 for a year (No. 5, 7 and 6 in the previous three quarters), so this is not a one-week spike. What it doesn't tell you is whether the pieces wear well.