Salesforce agrees to buy Braze for about $5.66 billion, and Braze shares jump 51%
Salesforce's release gives the terms and its rationale; CNBC has the market reaction and Salesforce's recent string of AI deals.
Salesforce announced on October 20 a definitive agreement to acquire Braze, a customer engagement platform, for about $5.66 billion in enterprise value. Braze Class A holders will receive $47.50 per share in cash.
Braze shares had closed at $30.04 the day before; they rose more than 51% to $45.57, CNBC reports. Salesforce says Braze's real-time messaging across apps, websites, email, SMS and WhatsApp will be combined with its Marketing Cloud, CRM and Data 360, and frames the deal as part of a shift to AI agents in marketing. The deal is expected to close in Salesforce's fiscal 2028, subject to shareholder and regulatory approvals.
CNBC notes it comes months after Salesforce agreed to buy AI customer-service platform Fin for about $3.6 billion.
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Enterprise value
After exploring Salesforce Signs Definitive Agreement to Acquire Braze, the "enterprise value" in the headline number is explained in Enterprise value.
Wikipedia explains enterprise value as a measure of a business's market value that sums the claims of all claimants, creditors and shareholders alike.
Wikipedia · Wade · 5 min
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